Our Service Design offering is concerned with the strategic planning and organising of people, infrastructure and ICT to optimise the systemic relationship between customer and provider in order to add value to both parties. It makes use of various research and design methodologies such as participative observation and design thinking, to ensure that the subtle behaviours, unforeseen needs, desires and importantly customer frustrations are discovered, and in turn resolved through our service design process. Service design is increasingly be used to enhance the interface between governments and their public and to improve public access to services and information.
Due to the nature of … XYZ Design’s client interactions, we make ongoing use of service design principles. In other words, we place an emphasis on understanding the client and market system level constraints, and how design can bridge the divides. The process of gathering data on these constraints is based variously on ethnographic research, and / or directly from clients where they are immersed in the user experience.
For examples of our work which showcase this service, please click HERE