Universal design is a user-centred process that is concerned with designing products, services and systems for all potential users, regardless of demographic profile or levels of individual functioning and ability. Incorporating universal design principles into a project at its inception, helps to ensure that the end-result  can be used in a flexible, simple and intuitive manner by a variety of stakeholders, and importantly engenders tolerance for error, as well as ensuring that low physical effort is required in so doing.

Universal design principles are becoming increasingly relevant in emerging contexts, particularly in Africa, where parts of the population may be excluded from opportunity or access because of physical disability, the marginalistion of indigenous language in mainstream media and communication, variable literacy levels, , and issues pertaining to gender, age, and affiliation with political or cultural identities. Universal design is increasingly incorporated in all our design and is a critical element in our future design aspirations.

For examples of our work which showcase this service, please click HERE