WHO WE ARE

… XYZ Design is a Cape Town-based, award-winning design firm, globally recognised for our leading-edge, innovative design solutions. Established in 1999, we put South African design on the world map with products like the wind-up radio for the Freeplay Foundation and the 4 secs condom applicator. Our products feature in the permanent collections of international design museums including the Smithsonian’s Cooper-Hewitt National Design Museum (New York), the Museum of Modern Art (New York), and the Victoria and Albert Museum (London).

WHAT WE DO

We combine design, innovation and technological expertise with an in-depth understanding of our clients’ business, social and economic environments, to develop appropriate products and services that meet our clients’ unique needs. Our team of industrial designers, engineers, IT and business experts use our design methodology to add value to our clients’ businesses in the private, public, academic and NGO sectors. We offer  end-to-end management from consumer research, to product design, prototype development and manufacture. We’re able to use our expertise in service design and systems design to assist organisations to develop effective user-centred services. Our solution-finding design methodology can be applied to the development of products in a wide range of industries; including medical, telecommunications, high-tech and FMCG products, home-ware, furniture, packaging and industrial goods.

HOW WE DO IT

Our design philosophy places people and their needs at the centre of our problem-solving approach to design. We believe in harnessing the power of Design Thinking – with its emphasis on an in-depth understanding of the users’ context and environment, and a commitment to developing, testing and refining designs to ensure their efficacy – to address design challenges. At … XYZ Design we call this our DESIGN INNOVATION PROCESS. We approach this methodology with the integrity, passion and empathy necessary for realising its potential for dealing with the complexities inherent in contemporary life – from social challenges in developing contexts to competitive business environments -  in order to design products, services or systems that are appropriate and effective. We believe that this methodology, in combination with our design expertise, has the power to unleash the innovation that our clients require to compete in dynamic markets.